April Insights from Jacksons Estate Agents - Market Momentum Builds in Medway Areas
Buyer demand has strengthened, seller activity is booming & viewings have increased. Completions are higher & committed buyers are progressing steadily. It’s a market showing renewed energy which still requires careful nurturing. For Jacksons, April has been about maintaining high service standards while navigating a greater volume of activity.
What’s Happening in the Market Right Now?
Buyer Demand Has Strengthened
We’ve seen a 10.6% increase in buyer registrations compared to the previous month — a strong sign that buyers are returning to the market with more confidence.
Client Focus at Jacksons:
We’re engaging with clients earlier in their journey, even before they are ready to commit. Buyers are spending more time ‘browsing’ before booking viewings. By building relationships with our property finders early on, we can give you a heads up before your dream home hits the major portals.
More Homeowners Looking to Rent
There’s been a 15.8% increase in people looking to let out their properties — a sign that potential landlords are stepping back into the market.
Client Focus at Jacksons:
We’ve observed a trend of single homeowners reassessing their needs due to life changes such as relationships or growing families. Rising house prices mean many can release equity from an existing home to fund a deposit for their next purchase, while retaining the first property as a rental. It’s a smart route into becoming a landlord.
More Sellers Coming to Market
A 14.7% increase in properties already on the market shows improved seller confidence.
Client Focus at Jacksons:
This rise in supply is helping to stabilise property pricing. Buyers can now browse with less pressure and more time to consider their options, making for a healthier and more balanced market for all parties involved.
Off-Market Listings Are on the Rise
There’s been a 13.3% increase in potential off-market sellers. Many homeowners are exploring discreet selling routes before committing to full marketing.
Client Focus at Jacksons:
With Jacksons, you’ll gain access to our off-market opportunities — listings shared only on our buyer matching page or via social media. Many of our sales are completed before full marketing even begins, helping buyers get ahead of the competition.
New Instructions Are Increasing
We’ve recorded a 14.6% rise in new instructions, indicating that stock levels are recovering.
Client Focus at Jacksons:
This is where our dedication to detail truly shines. From decluttering advice and home staging to premium photography and video content, our marketing materials help your property stand out — putting Jackson's head and shoulders above the rest.
Viewings Are Up
There’s been an 8.2% rise in total viewings, showing a more engaged buyer base.
Client Focus at Jacksons:
Buyers are ‘browsing’ for longer, comparing more options before making decisions. That’s why we work closely with pre-qualified buyers — ensuring that viewings are purposeful and your time isn’t wasted on unmotivated parties.
More Offers Being Made
Offers are up 5.6%, indicating greater buyer intent.
Client Focus at Jacksons:
We’ve noticed more buyers are open to negotiating. This comes down to increased stock and buyers taking time to firm up their finances before making offers — both signs of a more mature and considered market.
Sales Agreed Are Climbing
There’s been a 12.2% increase in sales agreed (SSTC). Buyers and sellers are making stronger commitments.
Client Focus at Jacksons:
This confidence is a result of realistic pricing strategies and buyers making thoughtful decisions. Our slower, more deliberate marketing approach is paying off — avoiding rushed decisions and ensuring smoother transactions.
Completions Are Rising
Completions are up 3.3%, confirming that deals are reaching their final stage more consistently.
Client Focus at Jacksons:
This progress reflects the stability that comes from a considered approach. Both buyers and sellers are engaging in transactions with greater clarity and intent, leading to successful outcomes.
More Verified Buyers
We’ve seen a 10.1% rise in AML checks and a 9.2% increase in PIQ forms submitted — a strong indication that committed buyers are stepping up.
Client Focus at Jacksons:
We’ve been ahead of the curve, working with pre-qualified buyers for years. Buyers with an Agreement in Principle (AIP), proof of funds, and solicitor preparation are better positioned to act quickly and decisively — giving everyone involved a smoother experience.
Investor Activity Is Up
Investor registrations have risen by 10%, signalling a return of confidence in the property investment market.
Client Focus at Jacksons:
In the Medway area, we are not currently seeing this upturn. Property prices remain too high to yield viable returns for investors. However, this provides a great window of opportunity for first-time buyers and downsizers — with less competition from investors, it’s an ideal time to buy.
Key Takeaways: Growth with Precision
April has shown that the serious movers are still in the market. But our success is no coincidence. It comes down to sharper qualification, deeper client relationships, and a team built around individual strengths and specialisms.
Yes, the market is moving — but it’s not a free-for-all. It’s a time to combine energy with precision, and that’s where Jacksons excels.
This information has been collated using figures taken from lifesycle data 25/03/25 to 25/4/25